Consumer electronics brand Sony Electronics ( Singapore ) has partnered with cryptocurrency exchange Crypto.com to accept USDC, a US dollar-pegged stablecoin, exclusively via its Sony Store Online, as payment for products in a move to make direct crypto payment accessible to tech-savvy consumers in the city-state.

The integration of cryptocurrency payments, the companies say, is gaining traction worldwide.

Singapore-headquartered Crypto.com has more than 140 million users in 90 countries worldwide and, it says, is the industry leader in regulatory compliance, security and privacy certifications. The exchange’s users will benefit from an optimized checkout experience via Sony Store Online through Crypto.com Pay.

Sony is the first consumer electronics brand in Singapore to partner with the exchange in the adoption of direct crypto payment and states that it has plans to expand to other cryptocurrencies, empowering consumers to make purchases directly with their crypto balances.

“We’re pushing to make paying in crypto more mainstream and partnering with a well-established and forward-thinking brand like Sony Electronics Singapore further raises awareness of how simple it can be to pay for everyday goods and services using crypto,” adds Chin Tah Ang, the exchange’s general manager for Singapore. “This payment integration will not only benefit our users by giving them another way to use their crypto in the real world; but, by adding a new and streamlined crypto payment method, it will broaden Sony’s customer base.”