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Sun Life Singapore, PFA ally on wealth planning
Rising demand for alternative life insurance solutions among city’s investment-savvy
The Asset 17 Nov 2023

The Singapore branch of the Sun Life Assurance Company of Canada, in collaboration with Prudential Financial Advisers Singapore (PFA), the financial advisory arm of Prudential Singapore, will offer its SunBrilliance Indexed Universal Life to PFA’s clients.

The collaboration comes amid rising demand for alternative life insurance solutions among the investment-savvy, especially against a backdrop of market volatility and high interest rates. Addressing this gap, Sun Life Singapore launched SunBrilliance Indexed Universal Life plan in July 2023 to cater to this growing interest in Singapore and Asia.

Sun Life Singapore’s SunBrilliance Indexed Universal Life will be the first universal life insurance solution made available to PFA’s clients since the latter was officially launched in April 2023.

Michael Wei, the insurer's chief partnership and marketing officer, says: “This strategic collaboration of two insurance powerhouses will enable us to better address the rising wealth preservation and financial needs in the local community.”  

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