Asset service provider Linnovate Partners has rebranded its platform SMP Net to RAISE, which stands for Robust Alternative Investments System Exchange and, according to the company, symbolizes the platform’s evolution and expansion beyond its original objective of automating fund administration’s manual mid-to-back-office tasks.

The new brand reflects the platform’s comprehensive offering that goes far beyond traditional business process outsourcing. With a diverse range of systems, the platform opens an ecosystem for fund managers and investors, empowering their firms’ technology innovation.

The platform powers leading private equity and venture capital firms, fund of funds, and real estate funds with over US$120 billion assets under management on the platform globally.

“This rebranding represents the culmination of our efforts to build a unified ecosystem for alternative investments,” says Henry Lin, the company’s founder and CEO. “The platform provides fund managers and investors seamless access to technology solutions for fund administration, compliance, investor relations, portfolio monitoring and more.”